MKT 630 DQ2

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Now that you have evaluated the marketing environment and established some marketing goals for MM, it is time to get started with the new product plan. The first step is to research the mobile phone market. Without knowing who is buying phones in certain market segments, Michelle won’t know how to market MM’s new product. She needs your help to determine who the market is for the new product.

Michelle knows that MM needs to determine who the target customer is for the new product. She knows that marketing research needs to be done as part of this market segmentation and product development processes, but she is not well-acquainted with some of the details that are involved in the processes. She has stopped by your office to ask some questions.

“Thanks for canceling your other meeting this afternoon,” she says.“No problem,” you say. “I rescheduled my meeting with multimedia; it actually works out better for them, too.”
“I’ve heard about quantitative and qualitative research, but I’m not sure I really understand the difference between the two,” she begins. “I’m sure there are advantages and disadvantages to each of them, but without knowing, I’m not sure which type of research we need to conduct. What do you think?”
Before you can respond, Michelle’s cell phone vibrates.
“Excuse me, I have to take this,” she says.
Michelle takes her call and then stands up.
“Well, I’m sorry to do this, but I have an emergency that I have to deal with right now,” she says. “Would you do me a favor? Send me a memo that explains the two types of research and include brief explanations about the advantages and disadvantages of each as related to how they could be used by MM. I’d like to be able to speak intelligibly to this at the next board meeting.”
“Sure,” you respond, thinking that this will make for a pretty lengthy e-mail. “I’ll also include how each method can help us define our target market. Will that help?”
“Yes, great idea,” she replies.
“Ok! I’ll get that to you by close of business tomorrow,” you say.

400 WORDS 2 REFERENCES

Public Administration Discussion

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Part 1

Select and discuss one positive human resource issue (policy or practice), and how a related challenging topic (current event) continues to evolve in the public sector.

Part 2

Recommend at least two strategies that public agencies need to adapt to ensure employees are aware of ethical standards and expectations in the workplace.

Human Resources

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George Jotson, sole shareholder and chief executive officer of Orbital Sprockets Incorporated, wanted to develop a qualified pension and profit sharing plan for his 1,250 employees. Of the 1,250 employees, only 30 employees earned over $100,000 in 2016. Jotson was concerned with high turnover in the manufacturing plants and so he wanted to restrict plan participation. Orbital’s qualified pension plan has the following requirements:

·Minimum plan entry age of 35.

·Minimum plan waiting period of two years.

·Plan vesting should be immediate

·Plan participation should be limited to employees who earn over $100,000.

Rosa Singleton, age 28, has been an employee of Orbital for the last 6 years. She earns $50,000 a year but wants to participate in the pension plan. When she is told she does not qualify, she sues Orbital.

Part 1: Discuss the issues and determine how a court is likely to rule.

Part 2: What advice would you give Mr. Jotson? Please write a letter outlining your proposal.

Please cite appropriate authority for all statements of law – USA cases only!!!

An IRAC-style essay is NOT necessary for this assignment

Week 3 Discussion

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Supporting Lectures:

Review the following lecture:

Discussion Questions

Before beginning work on this discussion forum, please review the link “Doing Discussion Questions Right” and any specific instructions for this topic.

Before the end of the week, begin commenting on at least two of your classmates’ responses. You can ask technical questions or respond generally to the overall experience. Be objective, clear, and concise. Always use constructive language, even in criticism, to work toward the goal of positive progress. Submit your responses in the Discussion Area.

Introduction:

By the due date assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area. Respond to the assigned questions using the lessons and vocabulary found in the reading.

Select any one of the following starter bullet point sections. Review the important themes within the sub-questions of each bullet point. The sub-questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your peers have already posted so that we can engage in several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue.

Tasks:

Question 1:

Analyze an article on the poor health and labor conditions of Gap workers in one of the following countries: Indonesia, Southeast Asia, Africa, Latin America, Cambodia, Lesotho, Indonesia, Bangladesh, El Salvador, or Mexico.

Question 2:

Evaluate how MNCs can prepare millennials to work in an emerging market.

Submission Details:

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite all sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1,000 words as noted in the attached PDF. Submit your document to the Discussion Area by the due date assigned. Be sure to cite your sources using APA format.

Health Financial Management

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  • Health Care Finance Interview
    Identify a leader in a health care setting who is responsible for  fiscal planning and financial management. This person may be solely  responsible for financial management or have multiple duties and  responsibilities that include fiscal planning and financial management.  Request an interview with that person. You may conduct your interview in  person, via teleconference, or via videoconference. Use the interview  guide you created for last week’s assignment. Also, use Basic Search: Strayer University Online Library  and other sources to locate publicly available financial information  for this organization. Use it as context for your interview.
    The Interview Guide you created in Week 2 should include 10  questions. Seven questions are provided for you. You should develop  three additional questions. You should ask the following seven questions  in addition to the three questions that you developed:
     
  1. Can you tell me about your role within your organization? What are  your duties and responsibilities? How long have you been in this role?
  2. Can you share with me all of your duties and responsibilities that involve fiscal planning and financial management?
  3. How does your organization approach strategic planning?
  4. How do you approach operational budgeting? How does your organization approach capital budgeting?
  5. What is the most expensive aspect of health care delivery?
  6. How is health care finance related to the cost of care, quality,  value, waste, performance improvement, regulatory compliance, provider  relationships, and insurance reimbursement?
  7. What cost-containment measures has the organization used?
  8. Write a 3–4 page paper in which you report your findings from your interview and research:
     
  9. Indicate the name and title of the person you interviewed. Share  some background about their organization. List the responsibilities and  scope of their role, and how long they have been in the role.
  10. Share the mission, vision, and strategic priorities of the organization.
  11. Provide some organizational background (location, size, focus,  services provided, demographics of patients served, for- or nonprofit  status, et cetera).
  12. Explain all of the financial-related tasks and responsibilities that your interviewee engages in.
  13. From your interviewee’s perspective, explain how health care  finance is related to the cost of care, quality, value, waste,  performance improvement, regulatory compliance, provider relationships,  and insurance reimbursement.
  14. Comment on the organization’s strategic planning process and its  relationship to financial management. Is there appropriate alignment?  Support your perspective.
  15. In a final paragraph, explain what you see as the most important aspect of financial management for health care administrators.
  16. The specific learning outcome associated with this assignment is:
     
  • Assess the relationships among health care costs, quality,  performance improvement, regulatory compliance, provider relationships,  and payors.
  •  
     

Discussion 9

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Although often difficult to define, leadership presents a pivotal aspect in any organization. Over the course of history, various leaders have embodied characteristics and qualities that have proved effective and ineffective within various situations. For example, a health director of a small clinic might exhibit a different leadership perspective than a director of staff for an intensive care unit at a large hospital. Though characteristics and qualities may vary among leaders, their primary goals for followers and organizations may be similar. Understanding the most appropriate leadership perspective may impact your future leadership perspective in the field of health care administration.

Post an explanation of how transformational leadership and transactional leadership relate to Trait Theory, Skills Approach, and behavior perspective. Then, explain under what circumstances a transformational leadership might be preferred and under what circumstances a transactional leadership might be preferred for the practice of health care administration. Provide an example and justify your response.

Career goals #6

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Now that you have declared your concentration(s) for your degree, it is important to consider your rationale and practice communicating your choice in pursuing the BA.GST degree. In this discussion, assume you are meeting with your current employer or a potential employer who may offer you a job or someone who supports your personal goal. This person has just asked you to reflect on why you chose the BA.GST degree.

Develop a convincing response that addresses the following:

  • Restate your specific goal and describe the relevance of the BA.GST degree and your chosen concentration to that goal. Discuss how this background will effectively help you reach your goal.
  • Explain how a diverse educational background would make you an asset to any effort or organization.

Project: Scholar-Practitioner Project: Visual Representation of Health Care Administration Leadership Theory

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Having a Health Care Administration Leadership Theory is essential to any health care administration leader. With a well-constructed theory, you integrate leadership perspectives into practice in order to offer solutions to health care administration problems. Also, with a visual representation of your theory, you may present another way to highlight your research with effective design and theory implementation.

For this Assignment, you complete another part of your Health Care Administration Leadership Theory based upon your understanding of leadership perspectives you have reviewed in this course. In addition, you must use a systems thinking approach in the development of your visual representation of your personal Health Care Administration Leadership Theory. 

This week you will provide a visual representation of your Health Care Administration Leadership Theory. It can be a table, schematic diagram, graph, or any other representation you choose. Please feel free to be creative. However, the focus MUST be on leadership.

Both the narrative explanation and the visual representation are included in the page count for the Assignment length. Remember, your theory can be based on those that we have examined in this course or that you have researched on your own. There is no wrong theory. What matters is the explanation of how it addresses the gap and uses systems thinking. While this does not have to be addressed now, keep in mind the last part of the Project will involve presenting a methodology that tests the developed theory empirically.

The Assignment (3–4 pages):

  • Provide a narrative explanation that shows how the developed theory can close the “gap” identified in the first part of the Project.
  • Explain how it incorporates systems thinking.

Support your Project with specific references to all resources and current literature used in its preparation. You are to provide a reference list for all resources, including those in the Learning Resources for this course.

CASE STUDY 7

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You are to provide a paper (case studies) of a minimum of 2 pages and a maximum of 3 pages (not including your cover page, abstract, or reference page).

You need at least 3 references in addition to your text. The case study and the references are to be in APA format 

PLEASE INCLUDE ABSTRACT

 

Eddie is a loyal long tenured non-exempt employee working for the Director of Facilities. Her normal work hours at 8:00 AM – 5:00 PM with an hour for lunch. On most occasions, Eddie brings her lunch. She warms her lunch in the department’s kitchen, return to her desk to scan the web reading current news articles, shopping on QVC, reading people magazine and at times chatting with family members over the phone.   It is not uncommon that Eddie will answer the department phone, taking messages for her boss or dealing with vendors. There have been occasions when Eddie has even made copies of documents for some of the facilities workers. It only takes a few minutes to do these little things, Eddie is happy to help out and quickly returns to her lunch plans.

As the HR manager, does the company have a problem?  If so, what type(s) of a problem(s) do you have and how do you handle it?

Discussion 8

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A Chinese proverb states, “In a broken nest, there are few whole eggs.” Within an organization, broken professional relationships may result in damage to the efficiency and effectiveness of the organization. For a leader, any “crack” or “break” in leadership may create future problems within the organization. With use of Leader-Member Exchange Theory and Social Network Theory, an effective leader may find that the creation of positive, professional relationships with subordinates is helpful in preventing breaks in relationships in order to guide an organization toward success. 

For this Discussion, reflect on the similarities and differences between Leader-Exchange Theory and Social Network Theory. Consider how you might integrate each theory into your own personal, unified leadership theory. Think about how you might use this theory in a health care administration scenario.

Post a brief comparison between Leader-Member Exchange and Social Network Theory. Then, explain how you might apply Leader-Member Exchange Theory and Social Network Theory into your personal, unified leadership theory. Finally, relate this personal, unified theory to a health care administration scenario with which you are familiar. Be specific and provide examples.

Support your postings and responses with specific references to the Learning Resources and the current literature.