First, read this article: Nissan To Produce New Crossover Based On Kicks Concept. Also review “Establishment of the ‘Nissan Way’” (Figure 3, within Chapter 11, Section 4.2.3 in your textbook). 

Then, compare the “Nissan Way” organizational culture with the Brazilian jeitinho cultural trait as discussed in our Module Three reading. 

Now consider both of these cultural concepts working in tandem with each other. Identify one Nissan Way value and one jeitinho value that you believe would work well together. Also select one Nissan Way value and one jeitinho value that you believe could create dissonance or organizational conflict. 

Note that this is a challenge that Nissan currently faces, as in 2016, Nissan announced that it would begin producing a new crossover that will be sold globally, starting with Latin American markets. 

Following an investment of $192 million (U.S. dollars), the Nissan Kicks will be produced at Nissan’s Resende Industrial Complex in Rio de Janeiro, Brazil. The facility was inaugurated in 2014 and currently produces compact vehicles March and Versa. After the start of production, Nissan expects to hire 600 new employees.

For additional details, please refer to the Journal Guidelines and Rubric document.

Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.

This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.” “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Product name
Advertising slogan or tag line
Product attributes
Product benefits

400 words 2 references

 Write 7-page single space using the executive summary below, and  reference the attached materials. You may have attachments in the  addendum (create a salary grid from a reputable job, or a job  classification family table. You may use APA or MLA format for citation.  TURNITIN IS USED FOR PLAGIARISM.    

EXECUTIVE SUMMARY

Introduction

Today’s technology world has opened the door for many businesses to digitalize their business model and operate in new markets with almost no boundaries. We have also known companies with capital market exceeding billions and even few have reached the trillion-dollar market. While this is great for business opportunities and job creations, it has also added pressure on the small companies in the market. One of the pressures that small companies with less than 50 employees can face is the challenge of designing a job requirements that is enriched enough to recruit and retain highly talented employees. 

Problem

· Challenges of recruiting and retaining talent employees for companies with fewer than 50 positions and have less budget than companies with hundreds of thousands of employees.

· How can companies maintain equity and support engagement with limited budget and still compete with larger companies?

· How can companies improve engagement during difficult times?

There many stakeholders involved in this business challenge. They include but not limited to the following:

· Business owners who have less than 50 employees in their business.

· Employees.

· Local community where those business operate.

· External vendor and source that those companies deal with.

Research Methodology

The research will depend on past practice from some of the small business companies that overcome those challenges and turned their business into a much bigger and efficient business. It will also take into consideration laws regulating small business as well as overall laws regulating the human resource field and employees and companies’ rights. More importantly, market research is going to be a key player in the research methodology for this paper.

Top human resource journals such as the following:

· Human Resource Management Journal

· International Journal of Human Resource 

Alternatives

In order to help small companies overcome this challenge, companies can apply the following recommendations. However, more alternatives can be presented in the final paper as we go more with market research. 

· Be the company that people want to work for, attracting culture-fit, like-minded candidates.

· Make it appealing and easy for prospective candidates to engage with your hiring decision makers.

· Encourage social networking conversations touting company events, product launches, service offerings.

Each of those alternatives would be reviewed, and any obstacles will be taken into consideration in order to ease the steps on the companies to implement those alternatives

Final Recommendation

A final recommendation will be made as to which of the alternatives can best fit different business models. Small business companies may have different business model and each may need a different alternative to better recruit and retain employees with small budget while competing with larger companies who attract those employees with better compensations packages. 

I need someone to answer those questions of hospitali managment

 

Tasks

Discuss a situation where you had to build consensus for a decision. In doing so, be sure to discuss:

• Whether the consensus ultimate or good enough
• How the process included multiple perspectives
• How the issues were kept separate from the personalities involved
• How the solution affected the stakeholders

To support your work, use your course and textbook readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Your initial posting should be addressed at 500–1000 words as noted in the attached PDF. Submit your document to this Discussion Area by the due date assigned. Be sure to cite your sources using APA format.