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A project mission is the main purpose of the project. What have you set out to accomplish every day?

A vision statement is something you hope to achieve. What can you hope to accomplish one day?

Goals are non-specific ideas about what you want your company to succeed at. (Like bringing fun and happiness to your town)

Objectives are concrete milestones that help you meet those goals. (Live music, Good food, and exciting events could help you bring fun)