Explain the competitive advantage of a real or imagined business.

Competitive Advantage

You have learned a lot about strategic planning and the importance of
having great communication between departments and sharing information
using systems and processes agreed upon by the management team of a
company. The ability to plan and communicate is a competency
businesses look for when hiring.

To assist you in the development of this competency, you will build a
strategic plan for a fictitious or real business during this course.
Each week you will study and ‘strategically’ create a piece of the
plan. The last week of the course you will put the pieces together to
create your strategic plan!


Write a 2 – 3 page paper where you explain the competitive advantage
of a real or imagined business.

In your paper address the following:

Select an existing business or create one of your own. Describe the
business in detail. Describe the product or service. Describe the
goals and objectives of the company. Finally, elaborate on the
company’s strategic plan based on Porter’s Three Generic Strategies.
Where do they fit and why?

Note: If you select a real company please provide a link to their web
site as a reference in APA format.

Carefully select the business since you will be completing additional
assignments for this business in future weeks.

Include a title page and 3-5 references. Only one reference may be
from the internet (not Wikipedia). The other references must be from
the Grantham University online library. Please adhere to the
Publication Manual of the American Psychological Association (APA),
(6th ed., 2nd printing) when writing and submitting assignments and